About Us

The Wakeful Partners Story

Wakeful Partners is a mid-tier accounting firm in Adelaide, South Australia who offers highly focused and personalised accouting, taxation, superannuation and business advisory services to our clients.  We specialise in the provision of business advice to small to medium businesses, income tax payers and self funded retirees.

We are passionate about the services we provide to our clients and take the time to really understand you and your requirements to ensure that we provide the best solutions for your needs.

If you are looking for expert business advice and want to partner with a firm that knows their stuff and who can cut-through and guide you to becoming financially well organised and secure, then Wakeful Partners is the ideal advisor to have on your team.

A Proactive and Detailed Approach

Working with Wakeful Partners means that you get our full attention, with care to interpret your specific needs and then proactively advise you on the best way to achieve the best financial outcomes.  We do this by not just looking at numbers but by looking at opportunities  and then implementing the required solutions to ensure you can take advantage of these opportunities.

Working closely with our clients allows us to understand and advise on  strategic performance indicators including:

  • Growth
  • Profit
  • Cash flow
  • Asset Protection
  • Succession

This business approach and personalised service allows us to drive you to achieve your goals, ensure that you are financially well organised and most importantly build your wealth.


Our Core Beliefs

Whether you are an individual or a business (large or small) our reason for being is to help you achieve your goals and visions.  That’s why we spend the time with you about your business, your goals and the challenges you face.

Our core business beliefs:

  • We believe that being financially well organised allows our clients to achieve their best results.
  • We believe in forming strong and lasting relationships with you our clients.
  • We believe in our exceptional service standards, which allow us to guarantee the timing and costing of all services provided.
  • We believe in open communication and have a genuine interest in the outcome of our advice.
  • We believe in educating you and giving you the confidence to make the best financial decisions.
  • We believe in remaining at the forefront of change including all legislative, financial or taxation based advice.

Why the name Wakeful?

Courage, Commitment and Belief

From the start, in 2010, these foundation values of courage, commitment and believe drove us and remain true core values we bring to our business and our approach to client service – so much so, we chose our name based on an Australian racehorse, famous for these exact qualities: Wakeful.

Foaled in 1896, Wakeful became one of the great Thoroughbred mares of the Australian turf. She had shown her versatility by defeating top racehorses at distances from 5½ furlongs to 3 miles. She was unplaced in only three races.

Taken to Sydney in 1902, she won all her four starts including the Sydney Cup carrying the impost of 9 stone 7 pounds (60.5 kg). Wakeful then went on to win races such as the AJC Plate, VRC Champion Stakes, Newmarket Handicap and AJC Doncaster Handicap.

Right to the end, she gave it all – no matter the burden. At her last start she ran second in the 1903 VRC Melbourne Cup carrying the huge impost for a mare of 10 stone (63.5 kg) a record weight for a mare and showed tremendous courage to be narrowly beaten by Lord Caridgan carrying 12 kg less.

In all Wakeful had 44 starts, winning 25 races, was second 12 times and third 4 times.

"We believe in keeping you financial well organised so that you can achieve your best results."
Simon Warner and Toby Oakley
April 2010